CreamCollar Marketing Website Design: case study

CreamCollar is a platform bridging the skill gap between academia and the Software Defined Vehicle (SDV) industry. The website's primary objective is to attract potential clients in the automotive and SDV domains, with a specific focus on recruiting, learning, and development.


As a Product Designer, my role was to create an engaging, user-centric experience that reflects CreamCollar’s values, showcasing its services and creating a seamless user journey.

CreamCollar is a platform bridging the skill gap between academia and the Software Defined Vehicle (SDV) industry. The website's primary objective is to attract potential clients in the automotive and SDV domains, with a specific focus on recruiting, learning, and development.


As a Product Designer, my role was to create an engaging, user-centric experience that reflects CreamCollar’s values, showcasing its services and creating a seamless user journey.

Delivery

Delivery

Website & Mobile

Website & Mobile

Tools Used

Tools Used

Figma

Figma

Year

Year

2025

2025

Project Scope

The project is a in-depth collaboration with stakeholders to understand the business goals, target audience, and CreamCollar’s vision. CreamCollar’s mission was clear: bridge the skill gap for engineering students in India, especially within the SDV sector. The website design reflects CreamCollar’s innovative, professional, and student-centric identity.

The Beginning – Understanding the Need

Let’s begin the website by understanding our target audience, which includes students from colleges, corporate clients in the automotive industry, and organizations seeking to collaborate with CreamCollar. We needed a design language that would effectively cater to all these personas.

Defining the Design Language:

Defining the Design Language:

Defining the Design Language:

Simplicity & Clarity



A minimalistic yet informative design, avoiding clutter to maintain a user-friendly interface.

Indian Cultural Relevance



Incorporating culturally relevant colors, typography, and imagery to resonate with the Indian audience.

Interactive Design



Dynamic elements like hover effects, scroll animations, and micro-interactions to enhance the user journey.

Mobile-First Approach



Prioritizing mobile responsiveness to ensure a seamless experience across all devices.

The Design Process

Research & Discovery



The first step involved a competitive analysis of other SDV-related platforms, educational websites, and recruitment portals. We looked at industry leaders, identifying the best practices in terms of design aesthetics, user flows, and feature sets.

Research & Discovery



The first step involved a competitive analysis of other SDV-related platforms, educational websites, and recruitment portals. We looked at industry leaders, identifying the best practices in terms of design aesthetics, user flows, and feature sets.

Research & Discovery



The first step involved a competitive analysis of other SDV-related platforms, educational websites, and recruitment portals. We looked at industry leaders, identifying the best practices in terms of design aesthetics, user flows, and feature sets.

Information Architecture & Wireframing



We focused on creating a clear information hierarchy to help users quickly find what they needed.
• Home Page: Easy navigation to offerings, testimonials, and CTAs.
• Offerings Page: Sections for Industry learning platform and capability consultations
• About Us: About company and Our Aim

Information Architecture & Wireframing



We focused on creating a clear information hierarchy to help users quickly find what they needed.
• Home Page: Easy navigation to offerings, testimonials, and CTAs.
• Offerings Page: Sections for Industry learning platform and capability consultations
• About Us: About company and Our Aim

Information Architecture & Wireframing



We focused on creating a clear information hierarchy to help users quickly find what they needed.
• Home Page: Easy navigation to offerings, testimonials, and CTAs.
• Offerings Page: Sections for Industry learning platform and capability consultations
• About Us: About company and Our Aim

Design Challenges & Solutions

Research & Discovery



• Ensuring students stayed engaged without overwhelming them with too much technical content, achieved through a storytelling approach that was conversational yet professional.
• Catering to both students and corporates by segmenting content and clearly marking CTAs and key offerings for each audience.
• Optimizing the site for smaller screens using flexible grids and media queries to ensure a seamless experience across all devices.

Research & Discovery



• Ensuring students stayed engaged without overwhelming them with too much technical content, achieved through a storytelling approach that was conversational yet professional.
• Catering to both students and corporates by segmenting content and clearly marking CTAs and key offerings for each audience.
• Optimizing the site for smaller screens using flexible grids and media queries to ensure a seamless experience across all devices.

Research & Discovery



• Ensuring students stayed engaged without overwhelming them with too much technical content, achieved through a storytelling approach that was conversational yet professional.
• Catering to both students and corporates by segmenting content and clearly marking CTAs and key offerings for each audience.
• Optimizing the site for smaller screens using flexible grids and media queries to ensure a seamless experience across all devices.

Testing & Refinement

We performed multiple rounds of usability testing, gathering feedback from internal stakeholders and test users. Key adjustments included optimizing the navigation, adjusting spacing for mobile screens, and improving the accessibility of the contact forms.

Outcome & Results

• The website successfully conveyed CreamCollar's value proposition, creating a user-friendly, responsive, and professional platform.
• Corporate clients could easily learn about the recruitment services, while students had a streamlined pathway to begin their learning journey.
• The storytelling approach and simplified navigation kept users engaged longer, increasing time spent on the site.
• The clean design and clear CTAs led to higher conversion rates from site visitors to leads.

Ready to Elevate Your Project?

Let's bring your design vision to life.

thanuja492k@gmail.com | 2023

Ready to Elevate Your Project?

Let's bring your design vision to life.

thanuja492k@gmail.com | 2023