CreamCollar Marketing Website Design: case study
Project Scope
The project is a in-depth collaboration with stakeholders to understand the business goals, target audience, and CreamCollar’s vision. CreamCollar’s mission was clear: bridge the skill gap for engineering students in India, especially within the SDV sector. The website design reflects CreamCollar’s innovative, professional, and student-centric identity.
The Beginning – Understanding the Need
Let’s begin the website by understanding our target audience, which includes students from colleges, corporate clients in the automotive industry, and organizations seeking to collaborate with CreamCollar. We needed a design language that would effectively cater to all these personas.
Simplicity & Clarity
A minimalistic yet informative design, avoiding clutter to maintain a user-friendly interface.
Indian Cultural Relevance
Incorporating culturally relevant colors, typography, and imagery to resonate with the Indian audience.
Interactive Design
Dynamic elements like hover effects, scroll animations, and micro-interactions to enhance the user journey.
Mobile-First Approach
Prioritizing mobile responsiveness to ensure a seamless experience across all devices.
The Design Process
Design Challenges & Solutions
Testing & Refinement
We performed multiple rounds of usability testing, gathering feedback from internal stakeholders and test users. Key adjustments included optimizing the navigation, adjusting spacing for mobile screens, and improving the accessibility of the contact forms.
Outcome & Results
• The website successfully conveyed CreamCollar's value proposition, creating a user-friendly, responsive, and professional platform.
• Corporate clients could easily learn about the recruitment services, while students had a streamlined pathway to begin their learning journey.
• The storytelling approach and simplified navigation kept users engaged longer, increasing time spent on the site.
• The clean design and clear CTAs led to higher conversion rates from site visitors to leads.