AALEKH – Visual Identity Design

The name AALEKH (आलेख) translates to "a written text, inscription, or artistic depiction" in Hindi and Sanskrit. This deep-rooted meaning aligns with the business's vision of creating meaningful, elegant, and personalized packaging that tells a unique story.

Core Offering

Bespoke packaging for weddings, baby showers, festivals, and other celebrations.

Brand Name

AALEKH

Industry

Wedding & Event Packaging

Year

2025

Objective

Design a logo that uses the brand name AALEKH itself as the logo—transforming the text into an artwork that reflects the brand's core values.
The logo should evoke elegance, creativity, and personalization—qualities that resonate with the client’s target audience (couples, event planners, and people celebrating milestones).

Step-by-Step Design Process

Understanding the Brand & Target Audience  

Core Message: A brand that specializes in personalized, artistic packaging for significant life events.

Target Audience: Couples planning weddings, event organizers, and individuals looking for bespoke packaging for special occasions.

Tone & Style: Elegant, sophisticated, and celebratory

Inspiration

• Symbolism: Wedding and celebration symbols is lotus (purity, new beginnings) and ribbons (gifting, festive).

• Color Palette: Rich, elegant colors to reflect the brand’s luxury offerings, paired with subtle, organic shapes.

• Symbolism: Wedding and celebration symbols is lotus (purity, new beginnings) and ribbons (gifting, festive).

• Color Palette: Rich, elegant colors to reflect the brand’s luxury offerings, paired with subtle, organic shapes.

• Symbolism: Wedding and celebration symbols is lotus (purity, new beginnings) and ribbons (gifting, festive).

• Color Palette: Rich, elegant colors to reflect the brand’s luxury offerings, paired with subtle, organic shapes.

Design Concepts Exploration

Concept 1: Elegant, Classic Letterforms
Objective: Establish a timeless, premium feel using refined letterforms.
Design Thinking: Incorporating serif fonts and custom calligraphy styles to express sophistication.

Concept 2: Symbol Integration (Lotus and Ribbon)
Objective: Add symbolism to the typography, such as a lotus flower (purity, beauty) and ribbon (gift-giving and celebrations).
Design Thinking: Using the letterforms as canvases to integrate these symbols seamlessly.

Final Logo Design

The final logo combines serif and organic letterforms to convey a timeless yet creative approach.
Lotus Petals: Subtly integrated into the letterforms to represent purity, freshness, and new beginnings.
Ribbon Detail: Incorporated to reflect celebration, gifting, and personal moments of joy.
Color: A deep purple hue signifies luxury and sophistication, while the soft curve of the letters evokes warmth and approachability.

Key Insights

• The name AALEKH itself acts as both the brand and logo, eliminating the need for external icons or graphics.

• Lotus & ribbon elements directly tie the design to the brand's wedding and event-focused offerings.

• Typography is carefully customized to balance traditional elegance with modern creativity.

• The use of deep purple signifies premium quality, while the flowing letterforms convey a welcoming and celebratory vibe.